Emily Redfearn for Pic&sis

Who better to inject characterisation, colour and cool into a menstrual cup advert than Emily Redfearn? Tasked with helping Pic&sis – a new brand aiming to make menstrual cups mainstream - dispel some of the fears women have about switching to this cost effective and eco-friendly period care alternative Emily created a 30 second animation and assets for a full blown social media campaign perfectly in line with the Pic&sis brand identity and mission. This was a true collab made in heaven as Emily worked her usual magic to create surely the cutest menstrual cup character ever drawn??!

In Emily's words: It was a joy to work on this project. Promoting period positivity and alternative eco and cost friendly options is something I am extremely passionate about, it is very sad there is such a stigma around this topic so it was such a dream to bring their ethos to life! The products that require a little more explanation and understanding are the best subjects for animation pieces as they are so much more captivating to watch and learn from.

Click here to watch the full animation.