Jess Ebsworth for The Canadian Business Magazine
'Hot Stuff: From the domestication of chilli peppers to a sriracha friendship turned rivalry: the fiery business of hot sauce'
Inspired by the growing popularity of the hit YouTube show 'Hot Ones' Andrew Cruickshank has delved into the world of hot sauce, despite the chilli being a popular spice since ancient times, their popularity is only now hitting heights in North America today.
Andrew tracks its evolution throughout the years with the visual assistance of the talented storyteller our own Jess Ebsworth.
In collaboration with the brilliant Studio Wyse This design captures the eye watering, fiery and fun side of the chilli while Andrew delves into their history.
You can check out Jess's scortching work and have a read of this interesting article through Canadian Business here.